Even in the middle of the week, the automotive trade show is crowded.
Mercedes-Benz : Get informations about the car of your dreams with an ipad application
Mercedes-Benz : Learn how the last technological innovations works
Mercedes-Benz : Download practical informations directly to your phone
Peugeot : Everything is in the title
Mini : The giant iphone
Volvo : ipad mounted on a glass wall with an engraved QRcode
Range Rover : tactile giant screen
Ford : Stay in the car, a member of the crew will come to you with his ipad
Nissan : QRcode
Renault : Play the new Renault electrical cars
Toyota : test your environmental awareness
Mazda : get the price of your car instantly
Jeep : the traditionnal paper brochure are replaced with an app (eco-friendly)
Sköda : A giant interactive book
TechArt : Want to celebrate the TechArt 25th anniversary ?
Audi : Bench with tactile screen
Question : How many visitors did use all this connected staff ? Trusting my eyes, not so much.