The tweeting fridge

Publié le par neovenz

Comment inciter les gens à boire de l'eau ? 

 

“We started by sending a desktop mini fridge with 2 liters of Bonafont to one of the most influential twitters in the country. … Every time the fridge door was opened, a tweet was automatically posted on the celebrity’s timeline, telling her thousands of followers she was drinking water, and motivating them to do the same.”

 


Source : http://fuckyeahinternetfridge.tumblr.com/

Publié dans innovation

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