10 ways to measure Design's success

Publié le par neovenz

The DMI (Design Management Institute) has tried to establish how design approach can be measured.


"Executives increasingly are asking for metrics to evaluate the performance of design. What is needed is a framework for measurement, a specific set of criteria, and methods to be used as a structure to define and measure the values of design"


  1. Purchase influence
  2. New market
  3. Brand Image and Corporate Reputation
  4. Time to market
  5. Cost savings
  6. Enable Product and Service Innovation
  7. Develop communities of Customers
  8. Create intellectual property
  9. Improve usability
  10. Improve sustainability

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Publié dans innovation

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